Lana Kropyvna

Lana Kropyvna is a seasoned Strategy and Design Leader with 14 years of experience in leading global design teams and creating high-performing work for renowned brands like Adidas, L'Oréal, M&S, Philips, and Disney.

She is known for her expertise in crafting innovative cross-platform UX strategies that have delivered significant results such as up to +40% conversion rate uplift and 15:1 ROI.

Passionate about Artificial Intelligence, behavior science, and technology, Lana excels in identifying opportunities through research, strategic insights, and creative thinking to enhance user experiences with a human-centered design approach.

Her educational background includes studies at prestigious institutions like the University of Oxford, University of the Arts London, Georgia Institute of Technology, UC Irvine, and O.M. Beketov National University of Urban Economy in Kharkiv, where she pursued degrees in Executive Leadership, Graphic Design, User Experience Design, Project Management, and Business Economics.

During her career, Lana has held key positions such as Experience Strategy Manager at Accenture, Head of Design at We are Why Ltd., Head of Design at Yieldify, and Digital Graphic Designer at Groupon UK & IE.