Lana Busignani

Lana Busignani is a highly accomplished professional with a strong background in the market research and analytics industry.

She pursued her Bachelor of Business Administration (BBA) degree with a focus on Advertising at the prestigious University of Michigan.

Lana currently holds the position of Executive Vice President for US Analytics at Nielsen, showcasing her expertise in data analysis and consumer insights.

With a rich history in various leadership roles, Lana has served as President for multiple divisions at Ipsos, including Ipsos Connect, Ipsos ASI Western Europe, Ipsos ASI Switzerland, Global Innovation and Analytics, and North America.

Her professional journey also includes significant roles at Information Resources, Inc. and IRI, where she demonstrated her capabilities in client service and senior management.

Lana Busignani's extensive experience and strategic vision have been pivotal in shaping the market research landscape, making her a respected figure in the industry.