Lamia Pardo

Growth Strategist and E-commerce Leader

Lamia Pardo is an experienced growth strategist, e-commerce leader, and performance marketer currently serving as the Director of Growth at HeliosX Group.1 She has been with HeliosX Group since September 2022, initially joining as Head of Growth before being promoted to her current role in March 2023.1

Professional Experience

In her role at HeliosX Group, Lamia is responsible for:

Overseeing the performance of the company's skincare vertical in the UK, US, and new markets
Managing a multimillion-dollar budget
Leading retention initiatives and exploring new growth channels
Optimizing pricing and scaling retail channels
Implementing product marketing initiatives to increase customer lifetime value (LTV)
Supervising Performance Marketing, CRM, Amazon, and Product Marketing teams1

Previous Roles

Before joining HeliosX Group, Lamia held several notable positions:

Growth, Brand and Performance Marketing Consultant/Advisor at Casa Blue (November 2019 - Present)
SVP, Growth at Pangea Money Transfer (June 2016 - April 2018)
VP, Global Strategy & Marketing at Pangea Money Transfer (April 2013 - June 2016)
Brand Planner and Executive at Leo Burnett (April 2008 - November 2010)1

Education

Lamia Pardo received her education from Northwestern University.1

Skills and Expertise

Throughout her career, Lamia has demonstrated expertise in:

Growth strategy
E-commerce leadership
Performance marketing
Brand development
User acquisition
Cross-functional team management
Financial planning and analysis
Product marketing

Lamia Pardo's diverse experience and skills in growth marketing and e-commerce make her a valuable asset to HeliosX Group as they expand their skincare vertical across multiple markets.