New York University

Morristown-Beard School

Media and Communications

Skills: Digital Strategy · Brand Management · Event Management · Community Development · Influencer Marketing · Advertising · Cross-cultural Communication Skills · Brand Development · Marketing Strategy

Self Employed

Brand Marketing Consultant

As a highly motivated brand manager, I have a proven track record of success in developing effective social media marketing campaigns that have driven community engagement and increased brand awareness. I am also skilled in curating easy-to-navigate websites that align with the overall company brand and mission. I have collaborated effectively with authors and digital illustrators to manage book copy and imaging, resulting in final products that exceed creative visions. Finally, I have implemented techniques to increase social media engagement, including likes, follows, and comments, resulting in increased brand awareness and overall success.

The Adventures of Pretzel Boy

Brand Manager

• Co-Founded a lifestyle brand, DBNR, to empower and inspire men of color 
• Pitched to over 100 Venture Capitalists in Silicon Valley through Draper University
• Implemented strategic social media strategies to garner over 8K impressions in 4 months
• Refine brand image and development on Instagram, Twitter, and Facebook
• Wrote and designed digital content to create a unique brand identity for targeted audiences including a community outreach program for men of color

DBNR

Co-Founder

• Captured over $1Billion in revenue volume on a team of 2 compared to teams of 5 or more
• Process brand order history into the JOOR system to assist in reaching monthly, quarterly and yearly Gross Marginal Volume Goals
• Brainstorm JOOR app and website improvements to better aide and support brand and retail users

JOOR

Retail Success Intern

• Manage and create content used in all Movado social media channels
• Research online influencers and brands for potential partnerships
• Compile editorial placements from all MGI global markets into a globally distributed document
• Select watches to be used in editorial photo-shoots for trade and consumer publications

Movado Group, Inc

Public Relations Associate

 Managed two summer interns
• Compiled editorial placements for all nine of the MGI license brands 
 Create digitally distributed PR media reports for all the MGI global markets
 Updated the Public Relations contact database using the Cision Media Source
 Attend and assist with the overall development of various events

Lamar Harmon