Lam An

Lam An is an Assistant Professor of Marketing at The University of Winnipeg, with a background in nonverbal communication, frontline employee-customer interactions, digital marketing, human-technology interaction, and nonprofit marketing.

His research focuses on the role of nonverbal communications in marketing and persuasion, examining visual stimuli like body language, facial cues, and emoji in marketing effectiveness. He also delves into frontline employee interactions with customers, studying perceptions of warmth and competence, service failures, recovery, and the impact of AI in customer interactions.

Lam An holds a Ph.D. in Marketing from the University of Central Florida, a Master of Marketing Research from Southern Illinois University, Edwardsville, and dual Bachelor of Business Administration degrees in Marketing from Eastern Kentucky University and the University of New Orleans.

His research philosophy emphasizes impact, methodological rigor, and collaboration, employing experimental design and secondary datasets to address managerially important questions. Lam An's academic profile and insights into his research and teaching can be explored further at https://www.lam-an.com.

With a rich professional history spanning roles as a Marketing Instructor and Graduate Research Assistant at the University of Central Florida and other academic positions, as well as experiences in market research, consulting, and managerial roles in various organizations, Lam An brings a wealth of practical knowledge to his academic pursuits.