Laia Mataró, a seasoned Client Success Manager at Selligent Marketing Cloud, specializes in retaining, growing, and developing accounts, ensuring smooth transition of programs from competitive systems, and implementing a plan for new programs, partnering with tech and strategic resources. With a deep understanding and passion for 1to1 communication, campaign management, and increasing engagement, Laia assists in all aspects of the sales cycle, including proposals, scoping, pricing, demonstrations and contract negotiations, related to all opportunities.

Laia's education includes studying Bachelor's and Master's degrees in Public Relations, Advertising, and Applied Communication as well as Communication in applied sciences at various universities including Universitat Autònoma de Barcelona and Wageningen University. Laia also studied a political role of mass media in Scandinavia, cognitive science, and Scandinavian welfare model at Universitetet i Bergen.

Before joining Selligent Marketing Cloud, Laia held various roles including Relationship Manager at Selligent Marketing Cloud, Brand Development (Assistant Brand Manager) at Unilever, Copy-Creative Department at Elogia, and Junior Account Manager at OgilvyOne.

In summary, Laia's expertise lies in client success, 1to1 communication, campaign management, and sales cycle management.