Laetitia Raoust

Laetitia Raoust is the Chief Digital & Marketing Officer for L'Oréal UK & Ireland. She has a significant role in driving the digital transformation and marketing strategies of the company in the region. Raoust is known for her innovative approach, particularly in leveraging platforms like TikTok to engage consumers in a saturated market, emphasizing the importance of creativity and adaptability in marketing.34

Her educational background includes studies at HEC School of Management, which has equipped her with a strong foundation in business and management principles. Laetitia has built a diverse career that spans various aspects of marketing and digital strategy, contributing to L'Oréal's success in navigating economic challenges and enhancing brand visibility.1

Raoust actively participates in industry discussions, such as speaking at events like MAD//Fest, where she shares insights on marketing trends and the importance of innovation within the beauty sector.23 Her LinkedIn profile indicates she is well-connected, with over 500 connections and a growing follower base, reflecting her influence in the marketing community.1