HEC Paris

Parsons School of Design - The New School

Esade

CDMO, L'Oreal UK & Ireland

L'Oréal

Chief Digital & Marketing Officer, L'Oreal UK & Ireland

Leading the US operations with full ownership of the P&L.
Doubled the business in 2 years to become #7 luxury beauty brand in the US.
$500M retail sales. Profit x7.
Transformed the organization to accelerate e-retail and digital growth, while fueling best
performing brick-and-mortar doors, and top retailer partnerships.

General Manager - YSL Beauté USA

Defining the global digital strategy of the #1 cosmetic brand in the world and overseeing program rollouts in 50+ markets. Focus on 360 activation plan for product launches (20+ campaigns a year), content production (with both in-house production team and agencies), social media, influencer marketing, talent management, PR, website and app development.
As of August 2018, additional responsibilities as SVP Brand Experience, with the global retail strategy, including point of sale merchandizing and e-commerce, and Market Insights.
Managing a team of 20+.

Chief Digital Officer, Maybelline Worldwide

Heading Marketing for the Brooklyn–born multicultural beauty start-up Carol’s Daughter, acquired by L’Oreal in 2014. Built a team of 10+ to fuel brand’s growth through social media, community management, PR, e-commerce / CRM, and innovation on content and products. Created and executed first ever ad campaign for the brand (#BornAndMade was the 2016 Shorty Award winner for Fashion Beauty & Luxury). Sales grew +70% since acquisition.

Carol's Daughter

Chief Marketing Officer

Led product innovation for the multicultural division, across all categories (haircare, haircolor, skincare)

Softsheen Carson, L'Oreal

VP Global Marketing

Led a team of 10+ marketers, designers and chemists to create and launch a new styling brand (14 SKUs) for the US market. Best selling new haircare launch in the US in 2015

AVP Global Marketing, L'Oreal Paris

Cole Haan, TBWA Chiat, Ralph Lauren, Looper

Freelance Graphic Designer and Marketing Consultant

Coordinating Marketing efforts for Search and Client products across Asia-Pacific. Based in Hong-Kong

Google

Regional Marketing Lead Asia Pacific

Driving Consumer Marketing strategy for France, prioritizing products according to local environment and initiating large-scale projects and partnerships to drive traffic and usage on key consumer products (Google Maps, YouTube, iGoogle).

Head of Consumer Marketing France

Global brand manager for the haircare category of L'Oreal Paris. Coordination of more than 30 countries. 
- Defining and implementing the innovation 3-year plan 
- Developing media supports for the countries

L'Oreal S.A.

Director, Global Marketing

Brand Manager for Mixa Narta & Bien-etre, popular personal body care brands with €125M revenue. €30M advertising. Reported to the Marketing VP of LaScad. 7 direct reports.

Group Brand Manager, LaScad

Defined and implemented the media and promotion plan of the 2 categories for the French market. 6 direct reports.

Group Brand Manager, Elvive and Haircolor

Product Manager on Narta (Body Care) then Elvive (HairCare)

Laetitia Raoust