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Laer Pearce
President, Laer Pearce & Associates
Professional Background
Laer Pearce has spent his professional life dedicated to addressing the critical communications needs of both public and private sector clients. Starting as a solo consultant with a unique mission statement—"To do important work for important clients"—he rapidly established himself as a leading figure in the public relations and public affairs landscape of California.
Through his entrepreneurial spirit and unwavering commitment, Laer founded one of the largest public relations firms in Orange County. His firm not only excelled in providing communication strategies but also transformed to create a highly successful public affairs firm which is renowned across the state for its exceptional win/loss record.
After a rewarding chapter in agency leadership, Laer returned to his roots as a solo consultant, a decision that has allowed him to align even closer with his clients' needs. He focuses on delivering expert communications strategies tailored specifically to each client's unique challenges, streamlining the process by eliminating the hand-offs and costs associated with larger agencies. Laer's consultancy exemplifies his passion for effective communication, demonstrating his belief that every client deserves focused and expert attention.
Education and Achievements
Laer Pearce holds a Bachelor’s degree in Journalism from Indiana University Bloomington, a strong foundation that has equipped him with the necessary skills to thrive in communications and media. His education in journalism has shaped his understanding of the media landscape and has been instrumental in his ability to navigate complex communication channels.
Over the years, Laer has achieved significant milestones in his career, having been involved in high-stakes and complex situations that underline his expertise in crisis management and regulatory communication. He has provided guidance during pivotal moments for clients, including the historic restructuring of Orange County following its bankruptcy. This achievement demonstrates not just his communication prowess, but also his ability to strategize in times of crisis. Furthermore, Laer supported a major Medi-Cal provider through challenging phases resulting from the state budget crisis and ongoing health care reform, showcasing his regulatory expertise and crisis response skills. Additionally, he effectively navigated the intricate media landscape while assisting an apartment owner in addressing concerns when one of his properties faced geotechnical challenges. These experiences underscore his relentless commitment to using communications to solve problems and drive substantial change for the benefit of his clients.
Laer is also a recognized author, best known for his critically acclaimed book, "Crazifornia: Tales from the Tarnished State - How California is Destroying Itself and Why it Matters to America." This book achieved Amazon #1 bestseller status in 21st Century history and has garnered praise from influential voices, including national radio talk show host Hugh Hewitt, who lauded it as "The most insightful book on California's perilous condition - ever." Laer's book displays his deep understanding of California's unique challenges and provides thought-provoking analysis, contributing valuable insights to conversations about the state's future.
Leadership Roles and Affiliations
Laer’s leadership capabilities extend beyond his consultancy business. He has held several influential positions within various organizations over the years, engaging passionately in the community and industry he's dedicated to. As President of Laer Pearce & Associates, he oversees operations with a clear vision for impactful communications solutions.
Previously, Laer served as a member of the Southern California Water Committee, playing a role in discussions around crucial water resources management, which remains an important topic for the region. Additionally, he held the role of Vice President of Public Affairs at the Building Industry Association of Southern California, reflecting his expertise in managing public affairs within the infrastructure and construction sectors.
His long-serving commitment to the Building Industry Association of Orange County as a lifetime Board Member further demonstrates his dedication to advancing regional interests through effective communication and strategic advocacy. Earlier in his career, he also excelled as the National Sales Manager at Industrial Liaison Inc., and as an Account Executive at The Wenz-Neely Company, laying the groundwork for his future successes. Laer's journey began as a Staff Reporter at The Sentinel-News, where he honed his journalistic skills that would serve him throughout his career.
In every role, Laer Pearce has shown an unwavering commitment to effective communication, problem-solving, and industry leadership, which continues to inspire others in the field of public relations and public affairs.
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