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Laci Long
Senior Growth Marketing Manager, Website at NextRoll, Inc. (formerly AdRoll Group)
Professional Background
Laci Long is an accomplished Web and Digital Marketing Manager who has dedicated her career to the B2B technology sector, demonstrating exceptional expertise in various aspects of digital marketing. With a strong focus on conversion and user engagement, Laci has developed and implemented strategies that significantly boost online presence and enhance the customer journey. Throughout her career, she has held several key roles in renowned companies, where she honed her skills in Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), Search Engine Marketing (SEM), and content strategy.
Laci's journey in the marketing landscape began as a Search Engine Marketing Intern at SolarWinds, where her impactful contributions were recognized early on, paving the way for a series of progressively responsible positions within the organization. She later transitioned to the role of Search Marketing Analyst at SolarWinds, where she continued to refine her analytical skills while managing and optimizing search campaigns for improved performance.
After her successful stint at SolarWinds, Laci took on the role of SEM/SEO Manager at Turbonomic, where she successfully executed advanced marketing strategies that led to significant gains in web traffic and lead generation. This experience not only expanded her knowledge of digital marketing tools but also deepened her understanding of the importance of data-driven decision-making in achieving higher conversion rates.
Her expertise and innovative approach caught the attention of Rainforest QA, where she served as a Web Marketing Manager. In this role, Laci implemented cutting-edge website optimization tactics that were instrumental in increasing the company’s online visibility. She combined her knowledge of marketing analytics with effective demand generation practices, yielding impressive results in customer acquisition and retention.
Laci’s notable career continued as she joined Okta, Inc. as the Digital Marketing Manager, Web. Here, she made significant contributions to the web marketing strategy, effectively utilizing her skills in SEO and content strategy to enhance communication across digital platforms. Her experience at Okta allowed her to manage a proficient team and collaborate with cross-functional departments to achieve remarkable growth metrics.
Currently, Laci holds the position of Senior Growth Marketing Manager, Website at NextRoll, Inc. (formerly known as AdRoll Group). In this capacity, she leads a talented team in optimizing the company’s digital presence, leveraging her extensive background in web strategy and marketing analytics to ensure that NextRoll stands out in a competitive B2B landscape.
Education and Achievements
Laci Long is a proud graduate of The University of Texas at Austin, where she earned her Bachelor of Science degree in Advertising. The education she received at this prestigious institution laid a solid foundation for her career in marketing, providing her with a comprehensive understanding of advertising principles and consumer behavior.
Throughout her career, Laci has not only achieved notable career milestones but has also played a pivotal role in shaping marketing strategies within the organizations she has worked with. Her ability to analyze market trends, implement effective digital marketing techniques, and enhance customer experiences has earned her recognition in the industry.
Achievements
Laci is particularly skilled in various aspects of digital marketing, including:
- Conversion Rate Optimization (CRO): Laci has a strong track record of improving website conversion rates through testing and implementing user-centric design strategies.
- Search Engine Optimization (SEO): With an in-depth understanding of SEO practices, she has successfully optimized numerous websites to improve search rankings and drive organic traffic.
- Search Engine Marketing (SEM): Through her strategic approach, Laci has effectively managed SEM campaigns that significantly increase brand awareness and lead generation.
- Content Strategy: Her expertise in content strategy has helped her teams create engaging and relevant content that resonates with target audiences and drives sales growth.
- Web Strategy: By developing comprehensive web strategies, Laci has ensured that her teams utilize the latest technology and trends to enhance website performance.
- Marketing Analytics: Leveraging marketing analytics tools, she has made data-driven decisions that contributed to resource optimization and higher marketing ROI.
- Demand Generation: Laci has managed demand generation efforts that successfully create interest and drive qualified leads to target accounts.
Additionally, her vast experience across various roles in digital marketing signifies her adaptability and commitment to delivering exceptional results. Laci’s successful navigation through the complexities of digital marketing makes her an invaluable asset to any organization in the tech industry.
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