Lachlan Brown

Lachlan Brown is a dedicated professional in the field of marketing technology, specializing in marketing attribution and driving measurable ROI for clients.

With a rebellious spirit and a focus on transparency, Lachlan aims to solve complex problems related to multi-touch/multi-channel attribution in the era of big data and fragmented customer attention spans.

As the Founder and former CEO of Stradyx, Inc., Lachlan leads a team that assists clients in all stages of marketing attribution, from strategy and discovery to implementation and ongoing tech support.

Apart from attribution, Lachlan's company Stradyx offers a range of digital marketing services to agencies and SMB clients, covering Google Analytics, content marketing tools, media analytics, and reporting solutions.

Lachlan Brown's extensive educational background includes studying at Galloway, Rollins College, and The Johns Hopkins University, providing a solid foundation for his career in marketing technology.

Throughout his career, Lachlan has held key roles such as Advertising Data Practice Director at Empirical Path, Sr. Consultant MarTech Data Integration and Activation at Empirical Path, and Director Digital Analytics at 360i, showcasing his expertise in the industry.

Lachlan's professional journey also includes positions like CEO, Growth Consultant at Stradyx, Inc., Performance Management / Marketing Analytics Consultant at Kaplan University, and Director of Internet Marketing at Dynasis Business Solutions, highlighting his versatile skill set.

With a wealth of experience in various roles from Account Supervisor to Owner, Lachlan Brown has honed his expertise in marketing technology and analytics, making him a valuable asset in the digital marketing landscape.