Lacey Waterman

Lacey Waterman is an accomplished professional known for her strategic approach to branding, design expertise, and compelling storytelling.

With a Master of Fine Arts (MFA) in Graphic Design from Yale University and a Bachelor of Fine Arts (BFA) in Advertising from ArtCenter College of Design, Lacey has a strong academic background in the creative arts.

Lacey has held various significant roles in prestigious organizations, including being the Founder and Creative Director at Strand Studio, Senior Art Director at Partners & Spade, and Art Director at renowned agencies like McCann Erickson and TBWA.

She has also contributed as a Freelance Art Director, showcasing her flexibility and adaptability in different working environments.

Lacey's innovative approach to branding, blending strategy, design, and storytelling, has earned her a reputation for developing comprehensive brand identities that resonate with audiences.

She has a rich portfolio of projects where she leverages a combination of strategy and creativity to craft compelling brand narratives, whether launching a new brand or rejuvenating an existing one in competitive markets.

Lacey's commitment to integrating strategy and design is exemplified in her work philosophy of 'Strategy + Brand = Strand', emphasizing the importance of a cohesive and meaningful brand presence.

Her experiences across diverse roles and organizations have equipped her with a versatile skill set and a deep understanding of the nuances of creative direction and brand development.