Deakin University

Marketing Campaign Manager at Arts Centre Melbourne

Arts Centre Melbourne

Marketing Manager

•	Set up and manage marketing campaigns.
•	Originate assets as required for social media and advertising campaigns.
•	Liaise with Commercial Marketing team to ensure optimisation across all commercial channels.
•	Brief and approve media bookings both direct and via agency.
•	Liaison with the relevant record label to ensure mutually beneficial communications and plans.
•	Coordination and integration of publicity and promotional schedules from launch through to show date including: media releases, coordination and management of all media, photographer and reviewer lists, advance & on ground publicity schedules either internally or overseeing external publicist.
•	Compile and analyse reports, and present back to relevant teams.
•	Manage and develop relationships with media and digital platforms.
•	Collaborate with the Digital team on industry leading marketing initiatives & social media strategies.

Live Nation Australasia

Tour Marketing Manager

•	Specialist in Marketing, PR, Events, Promo and Ticketing for music promoters and event companies.
•	Create marketing plans that drive maximum sales by market and demographic within budget.
•	Monitor budget and develop and coordinate all aspects of the execution of marketing plans accordingly.
•	Establish and implement strategic media and promotional campaigns to generate multimedia coverage.
•	Develop and manage tour, event and promotional art.
•	Create media releases to generate and maintain media excitement for international touring artists and events.
•	Develop and maintain relationships with media to assist in receiving best possible tour, artist and event coverage.
•	Manage end to end ticketing process for tours and events with Ticketmaster/Ticketek etc – including building the events, price categories and monitoring sales progression.
•	Agent, Management and Artist liaison.
•	Work with external contactors including tour managers and production managers so to ensure smooth delivery of tours and events nationwide.
•	Implement new processes for company growth.
•	Secure entertainment for small to large events nationally and overseas.

Freelance - Current Contract - Live Nation Australasia

Marketing, PR, Promo, Events and Ticketing Specialist

•	Create, manage and plan marketing budgets in association with the Managing Director.
•	Develop and coordinate all aspects of the execution of marketing plans.
•	Art and promotional material – liaise with artist management to obtain art requirements, brief tour concept to designers, proof all tour art and promotional material, provide promotional material for ticketing agencies.
•	Liase with ticketing agencies, venues and external publicity team to ensure they are maximizing sales. 
•	Merchandise development.
•	Agent, Management and Artist liaison.
•	Work with external contactors including tour managers and production managers so to ensure smooth delivery of tours nation-wide.
•	Evaluate and analyse the performance of the business and provide regular feedback to Management.
•	Manage company branding including stationery and logos.
•	Tours managed include Fleetwood Mac, Whitney Houston, Kiss, Motley Crue, Guns ‘N’ Roses, Backstreet Boys, Chris Isaak, ZZ Top, Dr Phil, So You Think You Can Dance, KoRn, Lenny Kravitz and more

McManus Entertainment

National Marketing Manager

IN-STORE MARKETING COORDINATOR, July 2007 to June 2008
•	Organisation of new store marketing activity - including the arrangement of launch media and grand opening events.
•	Briefing an external media agency on the requirements for new stores and then implementing the recommendations through in-house advertising and merchandise departments.
•	Provide support for Local Area Marketing activities.
•	Provide support with in-store events/campaigns/expos.
•	Financial duties including preparation for payment and monthly account reconciliation.

MEDIA COORDINATOR, November 2006 to July 2007
•	Implement and monitor all media activities to deliver the National Marketing Calendar.
•	Review all media plans to brief requirements in preparation for booking approval.
•	Prepare and present media strategies to advertising team.
•	Prepare all television and press media material instructions.
•	From April to May, stood in as Media Manager. Managed both roles for this time.

MEDIA ANALYST, July 2005 to November 2006
•	Complete analysis of Officeworks advertising including promotional campaigns, tactical campaigns, local area marketing and ad hoc requests covering TV, catalogues, press and other media used.
•	Effectively and accurately analyse data to identify patterns, trends and draw comparisons.
•	Provide insights and learning’s to the business and key media parties and make recommendations so that they may alter marketing behaviour accordingly. 
•	Comprehensive tracking of the activities of local competitors and international counterparts so as to provide recommendations for media combat strategies.

Kylie Ralph