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Kylie Bonassi
Growth Marketer - Digital Nomad
Professional Background
Kylie Bonassi boasts over a decade of dynamic experience in the marketing industry, specializing in developing strategies and executing campaigns for leading global brands. Her portfolio includes work for prestigious companies like Audi, Zimmerman, Westpac, and American Express, along with collaborations at renowned agencies such as RGA, MasterCard, and P&O. Kylie's career trajectory reflects her unwavering commitment to delivering exceptional results, whether through innovative branding, strategic marketing initiatives, or high-impact digital solutions.
Kylie’s professional journey has traversed a variety of roles, highlighting her versatility and adaptability in a fast-paced industry. At ADAPT, where she currently focuses as the Growth Marketing Manager, she is at the forefront of content creation, leveraging her insights to tell compelling stories that resonate with target audiences. Her role involves not only overseeing content strategies but also harnessing the artistic nuances of brand communication to enhance ADAPT's national presence. Kylie's enthusiasm for building narratives shines through her work, making her a vital asset to any team she collaborates with.
Prior to her current position, Kylie held a variety of marketing and digital roles that allowed her to refine her skill set further. As the Marketing Director at ADAPT, she was instrumental in shaping the marketing landscape, driving campaigns that not only increased brand engagement but also built strong customer relationships. Kylie's experience spans everything from digital strategy development to project management, showcasing her ability to juggle multiple aspects of a campaign from inception to launch.
Education and Achievements
Kylie’s academic background is as impressive as her professional journey, with formal education in Business and Marketing, accompanied by a specialized focus on Marketing and Public Relations from Macleay College. Coupled with her Certificate in Digital Acceleration from Hyper Island, Kylie is well-versed in the latest marketing trends and digital innovations, giving her a competitive edge in the industry.
Kylie’s educational achievements have equipped her with the tools to excel in her career and contribute meaningfully to her teams. Her deep understanding of market dynamics and consumer behavior allows her to create impactful campaigns that resonate with diverse audiences. This strong foundational knowledge, combined with her hands-on experience in various marketing roles, positions Kylie as a thought leader in the sector.
Achievements
Throughout her career, Kylie has successfully directed numerous large-scale marketing projects that have left a lasting impact on the brands she’s collaborated with. Her ability to merge creativity with strategic thinking has resulted in campaigns that are not only visually compelling but also aligned with broader business objectives.
Her work as a Digital Manager at THE UPSIDE SPORT and her role as a Digital Strategist at Bashful highlight her prowess in blending digital marketing with brand storytelling. Kylie's background as an Associate Account Director at R/GA and her time as a Senior Account Manager further demonstrate her ability to lead teams effectively and manage client relationships seamlessly.
Additionally, Kylie's experience as a Circulation Executive at Bauer Media Australia and her internship with Sony Music Entertainment provided her with a comprehensive understanding of media relations and promotional strategies, essential elements that are often overlooked in today’s marketing world.
With commendable contributions across various organizations, Kylie has cultivated a reputation for being a driving force in shaping innovative marketing strategies that not only elevate brand presence but also enhance customer engagement.
tags:[
Marketing specialist
Digital marketing
Content marketing
Brand strategy
High-tech websites
Project management
Consumer marketing
Digital strategy
Innovative campaigns
Growth marketing
Location
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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