Kyle Larsen

Kyle Larsen is a seasoned hospitality executive currently serving as the Regional Vice President of Franchise Development for the Ascend Collection at Choice Hotels International. He has been in this role since June 2018, where he is responsible for expanding the franchise network within the Western Region, focusing on building and maintaining relationships with franchisees, brokers, lenders, and other stakeholders to enhance brand visibility and market presence.12

Professional Background

• Current Role: Regional Vice President of Franchise Development - Ascend Collection at Choice Hotels International (June 2018 - Present)
• Previous Experience:
  • Regional Vice President of Development - Cambria Hotels at Choice Hotels International (January 2022 - Present)
  • Regional Vice President at SkyTouch Technology (October 2016 - June 2018)
  • Global Account Director at Choice Hotels International (November 2010 - February 2014)

Achievements

Kyle has been recognized for his contributions to the industry, including being a two-time winner of the President's Club awards in 2019 and 2020, as well as receiving the Ascend Developer of the Year award in 2020. His strategic approach has led to significant growth in franchise development and brand recognition for Choice Hotels.1

Education

Kyle holds a degree in Hospitality Business Management from Washington State University, which he completed between 1999 and 2004.1

Skills

He is known for his strong marketing and sales skills, strategic thinking, and ability to adapt quickly to changing market conditions. His focus on developing long-term relationships has been pivotal in driving business success within the hospitality sector.1