Kyle Karim

Kyle Karim is a seasoned marketing professional with a diverse skill set focused on integrated marketing activities. He is a creative and strategic brand builder with expertise in product design, SEM, SEO, social media, content strategies, and experiential events. Kyle holds an MA (Hons.) in English Literature from the University of St Andrews.

Throughout his career, Kyle has held various leadership roles at renowned organizations. He currently serves as the Director of Marketing Innovation at the Creative Play Lab within The LEGO Group. Previously, he held the position of Director of New Brands at Coty and served as the COO at Beautonomy. Kyle also has extensive experience as a Marketing Director at Coty Professional UK & Ireland and as a Global Brand Manager at Procter & Gamble.

Kyle Karim's professional journey includes roles such as Global Digital Brand Manager, Senior ABM Global Design, and Assistant Brand Manager at Procter & Gamble, specifically with the Wella brand. His experience ranges from global design and digital marketing to brand management within the professional hair care industry.

In addition to his marketing expertise, Kyle Karim has a keen interest in sports, fashion, food, and photography, which adds a unique perspective to his creative work. Kyle studied at Dulwich College and has a background as a Student Development Scholar at the Scottish Rugby Union during his time at the University of St Andrews.