Kyle Jones

Kyle Jones is a seasoned professional in the advertising, media, and tech industries with over 16 years of experience.2 He previously held the position of Senior Manager at Twitter NEXT, where he spent a significant portion of his career.3

Career at Twitter

Kyle's journey at Twitter spanned nearly a decade across two separate stints.1 During his time there, he played a crucial role in helping brands evolve alongside the platform and its users. Some of his notable achievements include:

• Developing Twitter's first native polling feature for Budweiser during the 2014 World Cup
• Creating innovative ways to connect Twitter to the real world, such as allowing users to order beer to their seats during NFL games via tweets
• Leading creative data usage to create personalized experiences for major brands like McDonald's, Oreo, and Wendy's1

Current Role

As of November 2024, Kyle Jones is no longer with Twitter. He made the decision to leave the company in late 2022.3 Currently, he serves as the head of social strategy and innovation at DDB Chicago, where he leads the DDB Engage team.1

Education and Background

Kyle holds a degree in Strategic Communication from The Ohio State University.2 His career began in media sales before transitioning to marketing and eventually strategy and creative roles at Twitter.1

Approach to Social Media Strategy

In his current role at DDB Chicago, Kyle emphasizes the importance of creating engaging content that invites audience participation. He believes in leveraging the interactive nature of social media platforms to create experiences that traditional media cannot offer.1

Kyle's approach involves:

• Focusing on content that encourages audience engagement
• Embracing the fast-paced nature of social media to quickly learn and adapt strategies
• Utilizing his experience from Twitter to help integrate social media effectively into broader marketing campaigns1