Kun Liu

Kun Liu is the co-owner and co-founder of Foreach Brewing, a microbrewery based in Amsterdam that specializes in small-batch beers. Established in June 2020, Foreach Brewing has quickly made a name for itself by offering a diverse range of craft beers, including customized brews for special events and celebrations. Under Liu's leadership, the brewery has focused on integrating technology to streamline operations and enhance customer engagement, allowing them to dedicate more time to brewing and less to administrative tasks.13

Professional Background

Before venturing into the brewing industry, Kun Liu had a robust career in technology. He has experience as a software architect and has held various positions at companies like ING, where he was involved in software development and integration solutions. His background in technology has been instrumental in implementing efficient systems at Foreach Brewing, particularly in automating processes related to inventory management and e-commerce.2

Contributions to Foreach Brewing

Liu emphasizes the importance of technology in helping Foreach Brewing operate effectively. He has stated that integrating their IT landscape has allowed the team to focus more on creating quality beers and engaging with customers. The brewery utilizes platforms like Shopify for online sales and HubSpot for customer relationship management, which have been enhanced through integration solutions.13

Personal Insights

Kun Liu is passionate about both brewing and technology, believing that the combination of these fields can lead to innovative approaches in the craft beer market. His commitment to quality and efficiency reflects his broader vision for Foreach Brewing as a connected enterprise that not only produces great beer but also fosters community engagement among beer enthusiasts.13