Kumaresh Kar

Kumaresh Kar is a digital marketing professional and entrepreneur based in Kolkata, West Bengal, India. He currently holds multiple positions across different companies:

Professional Roles

1. Partner and CPO at Mariana 2 Mars Technologies (March 2022 - Present)1
2. Co-Founder and CEO of PAS Digital Technologies (October 2019 - Present)1
3. Co-Founder of PAS Digital Academy (September 2020 - Present)1

Expertise and Focus

Kumaresh specializes in:

• Digital transformation
• Franchise excellence
• Digital marketing and lead generation
• Website development and design
• Social media marketing

Career Background

Prior to his current roles, Kumaresh has held several leadership positions in marketing and sales:

• Head of Marketing and Sales at Soffront Software (2017-2019)
• Associate Director Technology Sales & Delivery at Intersoft KK (2015)
• AVP - Marketing & Sales at Limtex Infotech Ltd (2011-2015)1

Education

• Master in Computer Application from Vidyasagar University (2004-2007)
• MBA in International Business from Indian Institute of Foreign Trade (2010-2013)1

Professional Approach

Kumaresh describes himself as a "digital marketing wingman" who helps franchise consultants and franchisors generate leads. He emphasizes creating user-friendly websites, engaging social media content, and building brand communities.1

Kumaresh is also active in sharing his expertise, having delivered keynote speeches at workshops and regularly posting about digital marketing strategies on LinkedIn.23