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Kumar .
ISB - For Profit & Non Profit Healthcare - Ex- Entrepreneur - Medical Devices - MBA Coach - GMAT 730
Kumar Kumar Anshul is a dynamic and accomplished Marketing Manager whose journey in the realms of digital marketing and entrepreneurship has showcased his exceptional capabilities and unwavering determination. With a solid foundation in dental surgery and a Master’s degree in Business Administration from the prestigious Indian School of Business, Kumar has adeptly transitioned from his early days as a freelancer to becoming a key player in the marketing strategies of Fortune 500 companies and innovative startups alike.
Professional Background
Kumar's career ignited during his undergraduate years when he took the initiative to start the International Dental Journal of Students' Research in 2012. This groundbreaking journal, recognized as the world's first double-blind, peer-reviewed medical research publication managed by undergraduate students, set the stage for his entrepreneurial ambitions. By 2014, he had successfully integrated a revenue model, incorporating a publisher into the operation, and transitioned the journal under the umbrella of his newly founded company, Cephorb Medline International. Kumar's innovative vision and leadership did not go unnoticed, earning him accolades through three international and three national awards that firmly established his reputation as a rising entrepreneurship star.
Kumar’s digital marketing career commenced during this formative phase, where he managed content and online presence for over ten healthcare clients as a freelancer between 2012 and 2015. His experience paved the way for a full-time role as Digital Marketing Manager at Oliveboard from 2015 to 2017, where he honed his skills in a fast-paced Ed-Tech startup environment.
An early entrant into the MBA program at the Indian School of Business, Kumar quickly demonstrated his leadership by co-founding The Bootcamp Consultancy Pvt Ltd in 2016, significantly assisting over 300 aspirants in securing their dreams of MBA admissions across global Business Schools. His MBA education, coupled with a major in Marketing, provided him with the strategic insights required for further advancements in his career.
After graduating in 2018, Kumar joined Danaher Corporation as part of their esteemed General Manager Development Program (GMDP). His expertise was leveraged as a Marketing & Communications Manager for notable brands such as KaVo Kerr, Nobel Biocare, and Ormco, where he directed key marketing initiatives and communications strategies that drove successful outcomes across the South Asian market.
Most recently, Kumar has taken on a pivotal role at Medtronic, where he handles Strategy and Marketing Communication for the Minimally Invasive Therapies Group. His focus on innovation and strategic marketing continues to be pivotal in crafting impactful communication plans tailored to various healthcare market segments.
Education and Achievements
Kumar's solid educational background serves as an essential pillar supporting his market acumen. He graduated with a Bachelor of Dental Surgery (BDS) from Manipal University, where he stood out with First Class honors. His academic journey further features a Post Graduate Programme in Management with a specialization in Marketing and Information Technology Management from the Indian School of Business, where his insightful contributions have enriched discussions and projects.
Kumar's achievements extend beyond his formal education. His proactive spirit led him to establish the International Dental Journal of Students' Research during his undergraduate studies, showcasing his entrepreneurial flair and commitment to advancing academic research in the dental field. Additionally, his involvement with The Bootcamp Consultancy illustrates not only his leadership skills but also his passion for education and mentorship, making significant impacts on aspiring business leaders.
Achievements
- Awards and Recognitions: Kumar's entrepreneurial initiatives have garnered multiple accolades, including three international awards and three national-level awards between 2012 and 2014, reflecting his prowess and innovation in the field of marketing and healthcare.
- International Dental Journal of Students' Research: As the founder and Editor-in-Chief, Kumar established a respected academic journal dedicated to dental research, leading to advancements in peer-reviewed publication practices for students.
- Successful Digital Marketing Execution: His freelancing efforts have equipped him with vital experience managing and executing digital marketing strategies for numerous healthcare professionals, setting foundational skills that propelled his career forward.
- Strategic Roles in Major Corporations: Through significant positions at Danaher Corporation and Medtronic, Kumar has strategically guided marketing initiatives and communication efforts for prominent medical device companies, utilizing his diverse training and experience to foster growth and innovation in the industry.
Personal Drive
Kumar's journey is characterized by a blend of ambition, innovation, and a commitment to excellence. His ability to adapt and thrive in various environments—from the fast-paced dynamics of startups to the structured landscapes of established firms—demonstrates not only his versatility but also his unwavering commitment to advancing healthcare marketing practices. His intrinsic motivation to mentor and guide others, alongside his dynamic marketing acumen, positions him as a respected figure in both the marketing and healthcare communities.