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Kriti Lodh
Junior Associate at Weber Shandwick
Professional Background
Kriti Lodh is a dynamic and motivated public relations graduate from the University of Georgia, where she honed her skills in various facets of communications, including public relations, advertising, applied communication, and digital marketing. Throughout her academic journey, Kriti has consistently exhibited a profound commitment to exploring her passions within the communications industry, characterized by her enthusiasm for PR, social media, event planning, and content creation.
Kriti embarked on her professional journey with a series of impactful internships and roles that showcase her diverse skill set and leadership abilities. Currently serving as a Junior Associate at Weber Shandwick, she continues to build on her foundational experiences, applying her knowledge in a practical setting and learning from industry leaders in one of the top public relations firms. Her hands-on experience at Weber Shandwick, which includes a previous internship role, has allowed her to develop a robust understanding of PR strategies and client engagement.
Her career trajectory includes significant roles at various esteemed organizations. As a former Public Relations Intern at TrailRunner International, Kriti not only gained practical experience but also contributed to the dynamic projects of this global firm. Additionally, her previous position as a Marketing Coordinator at Hinge Creative Co. enabled her to synergize her marketing knowledge with her PR skills, further enhancing her ability to craft compelling narratives across multiple platforms.
Beyond her structured employment, Kriti has actively participated in fostering community relationships and social media engagement, which are vital in today’s digital landscape. Her stint as a Social Media Intern at Sequin Productions exemplifies her strategic thinking in digital marketing, where she was responsible for managing social media content and analyzing engagement metrics to optimize online presence. Furthermore, her role as a Media Genius Master Class Fellow at Weber Shandwick presented her with the opportunity to collaborate with industry leaders, further refining her strategic communication skills.
In addition to these notable internships, Kriti has served as a Brand Coordinator at Oconee River Land Trust and played a crucial role as a Crisis Communication Representative for The 200 Club of the Coastal Empire, where she addressed critical situations with professionalism and tact. Her extensive volunteer endeavors and internship roles, which include a position as a Communications Intern at Borden and a Public Relations Representative at Dancefx Athens, emphasize her dedication to community service and use of communication for positive engagement.
As she has steadily climbed the ranks within the PR field, Kriti has also taken on roles that engage her leadership skills and creative prowess, such as being a Student Fundraiser at the UGA Call Center and a Social Media Coordinator and Instructor at NNKB Dance and Music Academy. Furthermore, she deepened her understanding of the intersection between social media and advertising through her internship at Tiny Bubbles Tea Bar and as an Intern and Research Analyst at Jacob's Ladder Neurodevelopmental School & Therapy Center.
Education and Achievements
Kriti Lodh is a proud senior at the University of Georgia, where she majored in Public Relations along with Advertising and Applied Communication. Her education at this prestigious institution has equipped her with a solid foundation in strategic communication principles, effective writing styles (notably AP style), and media relations, all of which are critical for a successful career in public relations and communications.
Kriti’s involvement in practical learning experiences has augmented her theoretical knowledge, allowing her to apply classroom insights to real-world scenarios. This synergy of education and experience has empowered her to excel in various internships, where she made significant contributions while gaining valuable skills in writing, content creation, social media management, and engagement analytics.
Beyond her academic pursuits, Kriti has demonstrated her commitment to personal growth and professional development through her active participation in various organizations. Her internships have not only given her relevant work experience but also fostered valuable professional networks that are crucial for budding professionals in any field.
Achievements
Kriti Lodh’s journey in public relations and communications has just begun, yet she has already amassed a wealth of achievements that set her apart from her peers. Her ability to adapt and thrive in multiple roles speaks volumes about her versatility and competency in the field.
Some of her noteworthy roles include her tenure as the Junior Associate and Media Genius Master Class Fellow at Weber Shandwick, where she has been recognized for her proactive approach to learning and her contributions to client projects. Each position she has held, from being a Crisis Communication Representative to a Social Media Coordinator, showcases her unique blend of creativity and analytical capabilities.
Kriti has also excelled in data-driven decision-making through her engagement analytics work, demonstrating how metrics can influence and enhance communication strategies. Her involvement in community outreach through various non-profit roles showcases her commitment to using her skills for the greater good, thereby impacting the lives of those she interacts with. As she continues her professional journey, Kriti eagerly looks forward to leveraging her diverse experiences to influence the masses and explore the multifaceted world of public relations and communications.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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