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Krithika Rosenthal
VP, Strategy at Optaros by MRM//McCann
Krithika Rosenthal is an accomplished professional with a wealth of experience in strategy and roadmap development, governance, consumer and market analysis, annual marketing plan, journey mapping, and eCommerce.
She has a strong background in sales, service & marketing CRM cross-platform strategy, research and analysis, as well as consumer behavior and positioning.
Krithika has collaborated with both B2B and B2C companies in various industries to facilitate their digital transformation initiatives.
Her skills include leveraging research insights to formulate and supervise the implementation of engagement strategies in line with the company's goals.
She holds an MBA in Marketing and Communications and Media from Fordham University in New York and is proficient in Hindi, with conversational abilities in Tamil.
