Kristy Willard

Kristy Willard is a Product Marketing Manager at WhatsApp, focusing on developing features that help businesses utilize the platform effectively.2 She joined WhatsApp after completing her MBA at MIT Sloan School of Management.2

Career Background

Prior to her current role, Kristy interned at Facebook (now Meta) as a Product Marketing Manager on the WhatsApp team during her MBA studies.1 She found the experience so rewarding that she decided to return to the company full-time after graduating.1

Education

Kristy holds an MBA from MIT Sloan School of Management.2 She also completed her undergraduate studies at the University of Pennsylvania, graduating in 2013.4

Professional Expertise

At WhatsApp, Kristy's work primarily involves:

• Building features that help businesses leverage the platform2
• Focusing on emerging markets to help businesses connect with new customers, facilitate payments, and sell goods and services1
• Contributing to larger projects, such as WhatsApp's integration with Instagram Shops1

Additional Insights

During her internship, Kristy demonstrated a proactive approach to her work and professional development:

• She stayed informed about the company's broader strategy by following earnings calls and top news1
• She actively networked within the company, setting up regular coffee chats with employees from various teams to gain a broader perspective on Facebook's products1

Kristy is based in New York, NY3 and continues to be involved in industry events, such as Meta's Conversations event in São Paulo.5