Kristy Vance, Ph.D.

Kristy Vance is a seasoned professional with nearly 20 years of experience in consumer behavior and research, holding a PhD in Experimental Psychology with a focus on Consumer Behavior.

Her career journey includes roles at notable companies such as Unilever and The New York Times, where she specialized in consumer insights, brand development, media research, and global strategy.

Currently, Kristy serves as the UX Lead within the Ads Privacy & Safety Team at Google, dedicated to enhancing user ad experiences worldwide.

Her extensive academic research on advertisement processing has been featured in prestigious journals like the Journal of Consumer Behaviour and the International Journal of Marketing Studies.

Kristy's expertise spans consumer behavior, qualitative and quantitative research, focus group moderation, product testing, advertising development, and more, supported by proficiency in tools such as Eprime, Excel, and SPSS.

Her educational background includes a PhD and an MA in Psychology from DePaul University, along with a BA in Psychology from Northern Illinois University.

Throughout her career, Kristy has held key positions such as Global Director, Media Insights at Unilever and Executive Director, Marketing Audience Insights at The New York Times.