Kristy J. Sammis

Kristy J. Sammis is a prominent entrepreneur and influencer marketing expert, currently serving as the CEO of CLKS Digital, which was previously known as CLEVER. She co-founded CLEVER, a full-service influencer marketing agency, and has played a significant role in shaping the influencer marketing landscape. Sammis also holds the position of Chair & Executive Director of the Influencer Marketing Association (IMA), where she oversees the establishment of ethical standards and practices within the industry.

With over a decade of experience, Sammis has collaborated with major brands such as Ford, Delta Airlines, Amazon, LEGO, and Unilever. Her contributions to the field have earned her recognition, including being named one of Forbes' Top 40 Over 40 and receiving features in prestigious publications like The New York Times. Additionally, she is the author of Influencer Marketing For Dummies, which underscores her expertise in social media strategy, content marketing, and influencer relations.

Sammis holds a Bachelor’s degree in English and Business from The University of Connecticut (1993-1997) and has held various roles throughout her career, including positions at BlogHer and Walmart.com. Her leadership style is characterized by a positive attitude and strong organizational skills, making her an influential figure in the digital marketing space .1