Kristy J. Sammis, co-founder of CLEVER, the first full-service influencer marketing agency, has an impressive career in social media marketing, strategy, entrepreneurism, and female leadership. With over a decade of experience, Sammis has worked with big-name clients such as Ford, Disney, Amazon, LEGO, Unilever, and Delta Airlines, establishing CLEVER as one of the Top 50 Fastest Growing Companies twice. Along the way, her exceptional work helped her win several agency awards, including "Best Small Agency" and Outstanding Digital Innovation.

Sammis' role as Chair & ED of the Influencer Marketing Association (IMA) is another milestone achievement. With the help of an exceptional Board of Advisors and Directors, she aims to set ethical, procedural, and measurement standards for the influencer marketing industry. Her commitment to quality work and ethics earned her Forbes' Top 40 Over 40 and FOLIO: Magazine's Top Women In Media. Sammis' authorship of Influencer Marketing For Dummies was even featured on Good Morning America.

Sammis' speaking highlights include the Martha Stewart "American Made" conference, where she discussed social media, global participation, and her famed "#Batkid" story at TEDx. She was also a keynote speaker at the National Retail Federation's "Big Show." Sammis studied BA in English and Business at The University of Connecticut. Before CLEVER, she worked at BlogHer, Walmart.com, Intagio.com, and Right Management as their Marketing Communications Manager, Sr. Marketing Manager, and Strategic Communications Officer, respectively.