Kristy Derba-Strauss is an accomplished Director, with extensive experience in enhancing digital campaign strategies and improving their performance for clients. Kristy is an expert in Demand-Side Platforms, OTT/CTV, Optimization, Media Planning, and Campaign Execution, with a track record of delivering exceptional results. She holds a degree in Marketing and English from the Isenberg School of Management, UMass Amherst, and has worked with leading firms such as Jellyfish, Videology, Inc., and MapR Technologies. Kristy's excellent communication and management skills have made her an asset to her teams, and her passion for performance-driven results has earned her a reputation as a leading programmatic media specialist.