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Kristof De Wulf
Co-founder I Board member I Non-executive partner, Human8, +32 496 232920
Kristof De Wulf is a prominent figure in the field of consumer insights and market research, known for co-founding Human8, previously named InSites Consulting, in 1997. This venture originated as a spin-off from the Vlerick Business School in Belgium, where De Wulf played a pivotal role in establishing the firm as a leader in the insights consultancy sector. He served as CEO from 2012 until September 2023, when he transitioned to the role of non-executive partner, allowing Camille Nicita to take over as global CEO.156
Under De Wulf's leadership, Human8 has evolved significantly, focusing on fostering human connections in an increasingly AI-driven world. The company emphasizes the importance of consumer closeness and has implemented various innovative strategies to enhance its services.25 De Wulf has been instrumental in shaping the company's vision and strategic direction, advocating for a partnership model that rewards significant contributions from team members.1
In addition to his work at Human8, Kristof De Wulf is active on LinkedIn, where he shares insights and updates about the company's initiatives and his professional journey. His contributions to the industry have been recognized widely, making him a respected leader in market research and consumer insights.34
