Kristine Segrist

Kristine Segrist is the Global Head of Consumer Marketing at Canva, a role she assumed in early 2024. In this position, she focuses on enhancing Canva's brand appeal and accessibility, particularly for non-designers, by simplifying complex design processes. She has been actively involved in discussions about the future of marketing and the importance of brand purpose, as highlighted during her participation in events like the Variety Cannes Studio.12

Background and Experience

• Previous Roles: Before joining Canva, Segrist worked at Meta (formerly Facebook), where she gained extensive experience in digital marketing and product development.4
• Education: She holds a degree from the University of Wisconsin-Madison.2

Current Focus

Segrist emphasizes empowering users through Canva's offerings and has been vocal about the importance of keeping the platform fresh and relevant for educational purposes as well as personal use. Her insights reflect a commitment to fostering creativity among users globally.13

In addition to her professional endeavors, she maintains an active presence on LinkedIn, where she engages with a broad audience about marketing trends and Canva's initiatives.24