Michigan State University

Central Michigan University

Grand Ledge High School

PMSI is a full service Marketing/Communications/Business Development/Digital Marketing firm with extensive experience in strategic business planning and startup marketing. 

Responsible for directing the business development, marketing, digital marketing strategies, social media and public relations efforts for several companies in the mid-Michigan area with national reach. Responsible for brand development and implementation on a local, regional and national level. Directed the sales and implementation of SaaS to and for clients. Business development, communications and digital marketing, and marketing efforts effectively grew referrals by 60 percent in the healthcare industry for clients. Developed targeted social media campaigns enabling local startup to hit a strategic income goal. Exponentially grew social media reach and engagement for several clients. Maintains a 100 percent renewal rate on all contracts after initial signing period due to customer satisfaction by exceeding expectations. 

Business Development, Key Account Management, Client Relations, Digital Marketing, Ecommerce, SaaS Marketing, Social Media, Strategic Planning, Medical Education, Medical Communications, Brand Development, Web Site Development/Monitoring, Logo Design, Brochure Design, Advertising (print, radio, tv), Internal/External Communications, Medical Marketing, Legal Marketing, Home Health & Hospice Marketing, Construction Industry Marketing.

PMSI Marketing Group

President

AgeWise Magazine was a subscription based and newstand available magazine targeted to seniors that entertained, informed, and celebrated aging related experiences.

Developed and published AgeWise magazine. Responsible for business development. Grew circulation from 2000 to 10,000 copies.  Secured partnerships with local stores and advertisers to assist with distribution.  Worked closely with all aspects of editing, printing, and distribution.  Wrote several articles.

Responsible for all business development, advertising, distribution, and partnerships.

AgeWise Magazine

Owner/ VP Business Development

Led marketing and sales efforts for the retirement community.  Reponsible for Key Account Management.  Acted as liaison to outside committees, such as the Alzheimer's Association Walk Committee, The Aging Network, and TRIAD.  

Increased referrals to the facility by 50% in the first year and 35% the years following.

Developed brochures, print ads, and marketing/business development plan for the community.

Burcham Hills Retirement Facility

Business Development Director

Marketed to cardiologists, family practice physicians, internal medicine physicians, and pharmacists.  Provided training for newer representatives.

AstraZeneca

Senior Pharmaceutical Sales Representative

Worked with targeted customers to build sales and branding for the Cerenex Division of GlaxoSmithKline.  Responsible for sales, marketing and training.  

Key in the successful launch of Imitrex - new injectable migraine product

President Club Recipient - Top 10% of Overall Sales
Top 5%    Imitrex Sales
Top 20%  Zofran Sales

Kristine Kletke