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Kristina Wallender
Working on the next big thing
Kristina Wallender is a seasoned entrepreneur and executive with a strong background in customer-focused product development and marketing. She is the founder of Vertical Rise Consulting, a firm established to assist mission-driven organizations in enhancing their marketing and customer experience management capabilities.2
Wallender has a notable career trajectory, having previously held significant roles including Chief Product Officer at Human Interest, where she focused on improving retirement benefits access for small businesses and their employees. Her work at Human Interest involved leading initiatives that aimed to transform industry practices by eliminating transaction fees and enhancing monitoring technologies.12
She holds an MBA from the Stanford Graduate School of Business and a BA from Cornell University. Her educational background, combined with her professional experiences at companies like JPMorgan Chase and various early-stage firms in the Bay Area, has equipped her with a robust understanding of data-driven decision-making and customer-centric strategies.23
