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Kristina Taylor
Business Development @ Gamehouse
Kristina Taylor is a performance-driven marketing strategist with a strong track record in developing and executing innovative programs to boost acquisition and brand growth within the entertainment and gaming industries.
Her expertise lies in product marketing, user acquisition, brand management, and leveraging data-driven insights to drive strategic decision-making.
Kristina is adept at analyzing and interpreting data to enhance product and campaign performance, curating compelling content, and crafting visually appealing brand narratives.
She excels in devising comprehensive marketing strategies that prioritize key performance indicators and leverage a diverse range of marketing channels.
With a focus on product marketing, Kristina has a knack for blending messaging with feature offerings to create impactful positioning.
Her academic background includes a Master of Business Administration (MBA) in European Business from ESCP Business School and a Bachelor of Arts (BA) in Film and Animation from UC Santa Barbara.
Having held roles at GameHouse, Laguna Games, Game Taco, Game Play Network, Magic Fuel Games Inc., flaregames, Sony Pictures Entertainment, and other notable organizations, Kristina has accumulated extensive experience and expertise in the gaming and entertainment sector.
She has served in key positions such as Director of Marketing, Head of Marketing, Director of User Acquisition, Mobile Growth Consultant, Senior Brand Marketing Manager, UA Manager, and Product Marketing Manager across various renowned companies.
Kristina Taylor's professional journey also includes independent consulting work in marketing and growth management for mobile game studios and entertainment companies.
Her diverse roles have equipped her with a deep understanding of marketing intricacies within the gaming industry, making her a valuable asset with a rich background in brand strategy, user acquisition, and product positioning.