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Kristina Kalpokaite
Head of Acquisition at Vanarama
Kristina Kalpokaite is a seasoned professional with a background in Digital Media and project team leadership, drawing from a wealth of experience in both client and agency environments.
With a focus on FMCG, Retail, Travel, and Finance sectors, Kristina has honed her skills in Digital Media strategy development, technology vendor management, and media partnership cultivation.
Kristina's career highlights include roles such as Head of Acquisition at Vanarama, Manager Digital Media at Philip Morris International, and Head Of Paid Media at Summit Media UK, among others.
Her educational background includes a BA Hons in Tourism Business Management from Birmingham University and a Bachelor's degree in German Language, Literature, and Linguistics from Vilnius University.
Kristina's interests extend to customer-centric digital marketing, audience segmentation, and omni-channel personalization, alongside a commitment to training, advocacy, thought leadership, and innovation.
