Kristina Rodriguez Hendricks

Kristina J. Rodriguez is a versatile business development professional with a specialization in high-growth B2B startups, known for balancing innovation and procedure to drive new market capture and revenue growth.

With expertise in go-to-market strategy, business operations, and corporate communications, she excels in aligning stakeholders across cultures and time zones, and leading partnership development cycles from lead generation to contract close.

Motivated by impactful missions, Kristina excels in strategizing, developing, and scaling new business solutions, fostering connections to promote access, opportunity, and upward mobility.

She co-founded OrgVitals, focusing on workplace transformation and employee well-being, with a vision of creating a happier, healthier, and more productive workforce.

Kristina holds top Gallup strengths as an Achiever, Maximizer, Relator, Strategic, and Learner. She values immersive travel experiences, having visited over 35 countries, and finds relaxation in biking, softball, and cooking.

Her educational background includes a Master of Science in Management with a focus on Global Entrepreneurship from Babson F.W. Olin Graduate School of Business, emlyon business school, and Zhejiang University, along with a Bachelor of Business Administration in Marketing from LIM College.

Throughout her career, Kristina has held key roles such as Senior Director of Industry Partnerships and Business Development at Break Through Tech, Global Sales Director at Techstars, Co-Founder of OrgVitals, and various leadership positions at renowned organizations like Outbrain, Hello Alfred, and Techstars.

She has also contributed to academia as an adjunct professor and holds experience in strategic planning, corporate communications, and research analysis from her tenure with organizations like HSN, MTV Networks, and the US Department of Health and Human Services.

Kristina's diverse skill set includes building, piloting, and refining products, unlocking revenue streams, establishing strategic partnerships, and fostering stakeholder alignment, underpinned by her belief in a human-centered approach to the future of work.