Kristina Halvorson

Kristina Halvorson, a prominent figure in the content strategy field, is a versatile professional with roles encompassing CEO, executive producer, podcast host, and author. She serves as a leading advocate for the global content strategy and design community.

At Brain Traffic, Kristina leads a team of top-tier content strategists that provide expert guidance on website and enterprise content strategy. Her clientele includes renowned brands such as Northwestern Mutual, Hilton Worldwide, Mayo Clinic, Indiana University, and Adobe, with glowing testimonials emphasizing the invaluable impact of her services.

Kristina is the driving force behind Button, the premier event tailored for content designers and UX writers, and also takes on the role of host for The Content Strategy Podcast. Through her podcast, she engages with both emerging talents and established figures in the content strategy and related fields, showcasing her commitment to knowledge sharing and community building.

As the author of the influential book 'Content Strategy for the Web,' Kristina is widely recognized for her significant contribution to the expansion of content strategy as a fundamental professional domain. Her dedication to spreading insights and expertise globally solidifies her reputation as a thought leader in the industry.

Kristina Halvorson pursued her higher education, earning a BA from St. Olaf College and attending Edmond Memorial High School. She previously held the position of CEO at Brain Traffic, where she continues to make a profound impact through her strategic guidance and thought leadership.