Kristin Petersen

Kristin Petersen serves as the Executive Vice President at Weber Shandwick, a global public relations agency based in Chicago. In her role, she has been instrumental in leading significant campaigns and maintaining key client relationships, including the agency's partnership with Kellanova, formerly known as Kellogg Company. Under her leadership, Weber Shandwick has successfully managed U.S. PR and influencer engagement for Kellanova’s brands, such as Pop-Tarts and Pringles.12

Petersen is recognized for her strategic communication skills and has played a crucial role in responding to high-profile events, such as the viral moment involving Taylor Swift making homemade Pop-Tarts. She emphasized the importance of authentic engagement with consumers during such moments.2 Her extensive experience in media relations and communications has contributed to Weber Shandwick's reputation as a leading agency in the advertising and marketing sectors.35

Before her current position, Petersen held various roles within Weber Shandwick and other organizations, showcasing her versatility in the field of public relations.5 She is actively engaged on LinkedIn, where she shares insights on industry trends and agency achievements.4