Kristin F.

Kristin F. is an accomplished multi-channel marketer with extensive experience in digital marketing and e-commerce management.1 She currently works as an E-commerce Product Manager at Follett Higher Education, a position she has held since November 2022.1

Professional Background

Career Highlights::

• Digital Marketing Manager at Follett from May 2018 to November 20221
• Previously served as Marketing Manager at Freund Container & Supply (2013-2018)1
• Has held leadership roles in marketing and e-commerce, including VP Marketing and Ecommerce at Spilsbury, Inc. (1999-2006)1

Education and Skills

Kristin holds a Bachelor's Degree in Marketing & Finance with an International Business Specialization from the Wisconsin School of Business, which she completed between 1987 and 1991.1

Key Professional Strengths::

• Experienced in replatforming and launching websites
• Skilled in integrating third-party vendors and internal resources
• Proficient in advanced Excel functions and Google Analytics
• Passionate about using data and analysis to drive marketing decisions1

Awards and Recognition

Throughout her career, she has received several notable awards, including:

• Direct Marketing Educational Foundation Institute Award (March 1991)
• Berlin Packaging Rising Star Award (August 2014)
• Spiegel Spirit Award (January 1997)1