Kristi Kennedy

Kristi Kennedy is an accomplished Account Director at iProspect, where she leads strategic initiatives for Cadillac and Chevrolet. With over 12 years of experience in digital marketing, she has developed a robust skill set in managing paid social and search engine marketing (SEM) performance teams. Her role involves overseeing significant media budgets and cultivating client relationships to enhance service quality and expand business opportunities.1

Professional Background

• Current Position: Account Director at iProspect (formerly Kinesso), since September 2022.
• Previous Experience:
  • Account Director at Dentsu (February 2017 - September 2022), where she managed a media budget of $20 million and developed strategies that significantly improved campaign performance.
  • Senior Director of Social Media at Time Warner Cable (July 2013 - November 2016), leading social media strategies across multiple platforms.
  • Earlier roles included positions at Terralever and Starcom MediaVest Group, where she honed her skills in client management and digital strategy.1

Skills and Expertise

Kristi specializes in:

• Digital media strategy
• Paid social and SEM execution
• Client relationship management
• Campaign optimization and analytics

Her work has notably included developing innovative strategies that led to substantial increases in return on ad spend (ROAS) for her clients.1