Kristen Webb

Kristen Webb is a seasoned professional with a diverse background in launching and growing enterprise software solutions, mobile offerings, e-commerce, SaaS, and developer products.

With a career spanning roles at Allaire, Macromedia, and Adobe, Kristen has successfully launched over twenty products and worked with engineering teams of various sizes.

She is known for her expertise in combining agile development and customer development methodologies, starting back in 2003 based on the work of Frank Robinson.

Kristen has a strong track record of delivering compelling messaging, creating content for complex solutions, launching new products, penetrating new markets, and reaching diverse customer segments through channel and partner marketing.

Her skills extend to partnering with sales organizations, motivating developer teams, building developer communities, and scaling marketing efforts from guerrilla strategies to substantial budgets exceeding $5 million.

Additionally, Kristen is proficient in pattern finding in structured and unstructured data using SQL, with certification as a SyncDev (customer development) blackbelt.

Education-wise, she holds an MBA in Business & Entrepreneurship from Babson College - Franklin W. Olin Graduate School of Business and a B.S. in Health Management and Policy from the University of New Hampshire.

In her professional journey, Kristen has held significant positions such as Director of Product Marketing at Neotys, and previous roles as Product Marketing Consultant, Senior Product Marketing Manager, and Senior Program Manager at Adobe and Macromedia.

Her early career experiences include roles such as Sales Operations Analyst at Allaire Corporation (acquired by Macromedia) and Management Engineer at Brigham and Women's Hospital.

In recent times, Kristen has been offering consultancy services to startups in the areas of DevOps, software security, and big data.