Kristen Vayda-Dreitlein, MBA

Kristen Vayda-Dreitlein is a highly accomplished B2C and B2B omnichannel marketing executive with extensive expertise in cross-channel media, specializing in modern integrated solutions at scale. With a proven track record in achieving impactful digital recommendations and cultivating engagement across various industries such as Healthcare, CPG, Entertainment, Travel, and Tech, Kristen excels in driving targeted personalized performance.

Her skills as a media, activation, and transformation expert are evident in her hyper-focus on end-to-end customer journeys, including ecommerce and content development. She is a strategic digital marketer with a passion for performance optimization and has managed significant investments and agency relationships, ensuring efficient delivery towards set goals.

Kristen has held key leadership roles in renowned organizations such as Sanofi and Verizon, where she served as the head of omnichannel, brand director, engagement leader, and played pivotal roles in media strategy, execution, and partnership management. Her expertise extends to Go-To-Market strategies and successful product launches.

Education-wise, Kristen pursued an MBA in Marketing from Montclair State University and holds a BA in Music and Journalism from the University of Rhode Island. Her diverse educational background complements her versatile skill set and professional achievements.

Throughout her career, Kristen has demonstrated proficiency in various marketing functions, including media planning, digital strategy, analytics, and partnership activations. With a robust background in both B2C and B2B environments, she has honed her skills in driving intent, consideration, and demand for brands across different sectors.

Having worked in roles encompassing digital media, PR, and brand management, Kristen brings a holistic approach to her marketing strategies. Her experience in leading large-scale activations and moment marketing further underscores her ability to deliver impactful campaigns that resonate with target audiences.

Kristen Vayda-Dreitlein's career journey includes stints at reputable companies such as Sanofi, Verizon, Ogilvy CommonHealth Worldwide, Post Foods, and Theorem, Inc., where she managed various aspects of media planning, digital execution, and partnership initiatives. Her experience across different industries and organizational levels positions her as a versatile marketing professional with a keen understanding of market dynamics and consumer behavior.

As a former behavioral specialist and swim coach, Kristen's diverse background enables her to approach marketing challenges with a unique perspective, blending analytical rigor with creative insights. Her relentless drive for excellence and passion for driving business growth make her a standout figure in the marketing landscape.