Kristen Rumble

Kristen Rumble is a collaborative and passionate Brand Strategist and Creative Leader with a remarkable 20 years of experience leading cross-functional teams in various aspects of brand building, account planning, and creative campaign development.

She has a keen interest in consumer insights, sports and celeb-inclusive production, and digital experience strategy, exuding equal parts of renegade spirit and realism in her work approach.

Kristen Rumble holds a BS degree in Journalism from the prestigious Medill School of Journalism at Northwestern University.

Her career spans through significant roles in renowned organizations such as VP Brand Strategy and Creative Development at BODYARMOR Sports Nutrition, Associate Partner at IBM iX, EVP Brand Strategy at Resource/Ammirati, EVP Brand Strategy & Partner at Ammirati, as well as holding positions at JWT and Amalgamated.

With hands-on expertise in cultural-driven brand strategy, global campaign development, consumer insight mining, quant-led persona and journey mapping, experience strategy, and ideation, Kristen Rumble is also well-versed in Design Thinking and practices Agile methodologies.