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Kristen Reed
The Olivia Pope of digital content strategy and execution
Kristen Reed is a seasoned journalist with a strong foundation in creating content across various platforms, excelling especially in digital mediums where she thrives in developing workflows and strategies to drive team success.
Her impressive career highlights include managing the successful launch of 11Alive's YouTube channel, witnessing its exponential growth from 0 to 40 million views per month in just 3 years. She is passionate about conceptualizing and implementing innovative ideas to achieve outstanding results.
Currently, Kristen is pursuing an Executive Women's MBA at The Women's College of Brenau University, showcasing her dedication to continuous learning and professional growth. She is inspired by the opportunity to collaborate and progress alongside accomplished women in this unique program.
Kristen's educational background is highly notable, with a Master's degree in Broadcast Journalism from Columbia University's Graduate School of Journalism, a B.A. in Public Relations, Broadcasting, and Corporate Communication from Brenau University, and a rich academic journey that includes studies at Lagrange High School and Columbia University in the City of New York.
Throughout her career, Kristen has held key roles in prestigious organizations, including Director of Digital Content, Manager of Social Engagement and Digital Innovation, Managing Editor, Senior Digital Producer, and Digital Content Producer at 11Alive within TEGNA. Prior to this, she contributed her expertise as an Associate Digital Video Producer at Gannett - USA TODAY NETWORK, a Web Producer at The Clarion-Ledger, a Multimedia Reporter at The Clarion-Ledger, and a Freelance Video Producer at Public Broadcasting Service - MetroFocus. She also gained valuable experience as a Police Clerk at the City of LaGrange.