Kristen Reed

Kristen Reed is the Director of Digital Content at TEGNA, overseeing digital strategies and content creation across various platforms, including 11Alive in Atlanta. She has a robust background in journalism and digital media, having joined 11Alive in 2015 as a digital producer before advancing to her current role. Her expertise lies in developing content strategies that engage local audiences and promote accountability through journalism.12

Education and Career Background

• Education: Kristen holds a degree in Mass Communication from Brenau University and a master's degree in Broadcast Journalism from Columbia University. Recently, she completed her MBA as part of the inaugural cohort of an Executive Women’s MBA program at Brenau.1
• Previous Roles: Before her tenure at 11Alive, she worked as a multimedia reporter and digital producer for The Clarion-Ledger in Mississippi and as an associate digital video producer for the USA TODAY Network. Her career reflects a commitment to inclusive journalism and fostering diverse newsrooms.13

Vision for Digital Journalism

Kristen emphasizes the importance of local journalism in rebuilding trust within communities. She advocates for innovative revenue models that support local news platforms, recognizing their critical role in informing the public.1

In summary, Kristen Reed is a seasoned digital content strategist with a strong commitment to community-focused journalism, making significant contributions to the field through her leadership at TEGNA.