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Kristen McElwain
Artistic Director at Oda
Kristen McElwain is a multifaceted professional in the music and entertainment industry, currently serving as the Artistic Director at Oda.1 In this role, she plays a crucial part in curating and shaping the unique audio experiences that Oda offers to its listeners.
Career Highlights
Oda Artistic Director: At Oda, McElwain is responsible for overseeing the artistic direction of the company's innovative audio-only music service. She emphasizes the importance of creating an interference-free experience for listeners, free from brands and advertisements.2 This aligns with Oda's mission to provide a direct, intimate connection between artists and audiences.
Previous Roles: Before joining Oda, Kristen McElwain had an impressive career in the music and entertainment industry:
As the Creative Director of Red Bull Music Festivals, McElwain played a significant role in curating and organizing music events. Her experience in this position likely contributed to her current expertise in creating unique musical experiences at Oda.
Artistic Vision
McElwain's approach at Oda reflects a deep appreciation for the power of focused listening experiences. She works alongside the Oda team to curate a diverse range of artists, showcasing both established and emerging talents.1 Her programming strategy includes:
- Daily spontaneous performances by resident artists
- Weekend programs featuring unique-to-Oda transmissions and performances
- Seasonal programming that changes with each new season
This curation style aims to create an intimate, almost live-in-your-home feeling for listeners, emphasizing the connection between artist and audience.
Industry Impact
Kristen McElwain's work at Oda and her previous experiences have positioned her as an influential figure in the music industry, particularly in the realm of innovative music experiences and curation. Her expertise in creating immersive, audio-focused events aligns well with the changing landscape of music consumption, especially in light of recent global events that have limited live performances.12
