Kristen Lauria

Kristen Lauria is the Chief Customer and Marketing Officer at Wheels Up Experience Inc., a leading provider of on-demand private aviation services.1 She joined Wheels Up in May 2023, taking on an expanded role that includes overseeing the company's brand, creative, customer acquisition and retention efforts, with a special focus on enhancing the member and customer experience.12

Prior to joining Wheels Up, Lauria had an impressive career spanning several major corporations:

1. At Cigna Corporation, she served as Executive Vice President and Global Chief Marketing Officer from 2020 to 2022.3

2. She spent over 15 years at IBM, holding various leadership positions including:

   • General Manager of Watson Media and Content (2017-2020)
   • Chief Marketing Officer of IBM Global Business Services (2014-2016)
   • Chief Marketing Officer of IBM MobileFirst (2012-2014)
   • Chief Marketing Officer of Lotus Software and IBM Social Business (2009-2012)3

3. Earlier in her career, she worked at Akamai Technologies as Director of Managed Services and Intelligence Applications (2000-2003) and at Xerox in various roles (1993-2000).3

Lauria's educational background includes:

• An MBA from MIT Sloan School of Management (1997-1999)
• A Master's degree in Biomechanical Engineering from the University of Rochester (1991-1993)
• A Bachelor of Science in Aerospace, Aeronautical and Astronautical Engineering from the University at Buffalo (1986-1990)3

At Wheels Up, Lauria is tasked with driving member growth and retention while working across the organization to deliver an exceptional member experience.1 Her appointment comes at a crucial time for the company as it pursues profitability and business transformation.2