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Kristen Houston Hitch
President at Organic
Kristen Houston Hitch is the President of Organic, a digital marketing agency that is part of Omnicom Precision Marketing Group.36 She has a diverse background in both client-side and agency-side roles, which has given her a comprehensive understanding of brand-building across various industry sectors.1
Professional Experience
Kristen's career has been marked by leadership positions in the marketing and advertising industry. Before becoming President of Organic, she held an executive role at Barefoot, another marketing agency.6 In late 2023, Omnicom merged Organic and Barefoot, with Kristen taking over as President of the combined entity, which retained the Organic name.37
Expertise and Focus
Her expertise lies in integrating various aspects of marketing:
- Data-driven strategies
- Media planning
- Strategic brand development
- Experience design
- Technology integration
Kristen's primary focus is on creating impactful and meaningful brand experiences by uniting these different elements of marketing.1
Notable Clients
Throughout her career, Kristen has worked with several high-profile brands, including:
- Procter & Gamble
- ExxonMobil
- Raytheon Technologies
- Bayer
- Mars
- AT&T
- Visa
- Gallup
- Cincinnati Children's Hospital1
Education and Network
Kristen has attended Omnicom University as part of her educational background.2 She is well-connected in the industry, with over 500 connections on LinkedIn.2 Her LinkedIn profile can be found under the username "kristenhouston".25
Kristen Houston Hitch is based in the Cincinnati Metropolitan Area and continues to lead Organic in its mission to deliver innovative, data-driven marketing solutions for its clients.24