Kristen Berman

Kristen Berman is the CEO and Co-Founder of Irrational Labs, a behavioral product design company she established with Dan Ariely in 2013.1 Based in San Francisco, California, Berman specializes in behavioral economics and focuses on studying how people actually behave in the marketplace, as opposed to how they would if they were completely rational.1

Professional Background

Berman has an extensive background in applying behavioral science to real-world problems:

• She co-founded Common Cents Lab, a Duke University initiative aimed at improving financial well-being for low to middle-income Americans.12
• She was part of the founding team for the behavioral economics group at Google.12
• Berman has worked with numerous high-profile companies, including Microsoft, LinkedIn, Indeed, Intuit, Aetna, Eli Lilly, Uber, and the World Bank.1

Achievements and Contributions

• Co-authored a series of workbooks titled "Hacking Human Nature for Good: A Practical Guide to Changing Behavior" with Dan Ariely.12
• Her work has been featured in publications such as The Stanford Innovation Review, TechCrunch, and Scientific American.2
• Berman has spoken at various prominent organizations, including Google, Facebook, Fidelity, and Stanford University.1

Education and Early Career

Berman attended the University of Wisconsin-Madison.1 Before founding Irrational Labs, she worked at Lytro Inc. as a Senior International Product Marketer and Product Manager.1

Approach to Behavioral Science

Berman's work at Irrational Labs focuses on helping companies and nonprofits leverage behavioral economics to increase the health, wealth, and happiness of their users.1 She employs the 3B Framework of Behavioral Design, which considers behavior, barriers, and benefits when designing products and services.3

Through her work, Berman aims to bring behavioral insights into the DNA of top companies, driving positive outcomes and improving product design through the application of behavioral science principles.23