Krista Martin

Krista Martin is one of the founding partners of Novy, Iowa's first venture studio focused on healthcare software companies.12 Here are some key details about her background and role:

Professional Experience

Novy:

• Founding Partner at Novy, helping launch the venture studio in late 202313
• Focuses on the creation and growth stages of Novy's six-stage process for building scalable companies2

Previous Roles:

• Founder of Krista Led Growth (KLG), providing growth and product consulting to early-stage startups4
• Vice President of Product & Growth at Boardable, where she was the second employee and helped grow the company from launch to $5 million in revenue14
• Held various product and growth leadership roles at Boardable from 2017-2022, including VP of Growth and Director of Product4

Expertise

• Experienced in product management, growth strategies, and scaling early-stage startups14
• Specializes in helping SaaS companies between $1-$5M in ARR scale to $10M and beyond4
• Expertise in product-led growth (PLG) strategies4

Education

• Bachelor's degree in Communication Studies and Communication Arts with a concentration in Public Relations from Wartburg College4

Approach at Novy

Krista emphasizes the hands-on nature of Novy's venture studio model, stating that they will be involved in the day-to-day operations of portfolio companies, helping with processes, tools, and capital.3 She views this close partnership as a key differentiator from traditional accelerators or investors.