Krista Carroll

Krista Carroll is the co-founder and CEO of Latitude, a strategic design agency based in Minneapolis that she founded in 2009.13 Here are some key details about Krista Carroll and Latitude:

Background and Company Founding

Krista and her husband Jeremy co-founded Latitude in 2009 after a life-changing trip to Haiti that inspired them to use their skills to serve humanity.12 The company started at their kitchen table with a vision to do great work for clients while also making a positive impact in the world.3

Company Overview

Latitude is a creative agency that focuses on:

• Designing brands and experiences for companies that stand for something greater than business3
• Providing strategy, design, marketing and production services to build businesses2
• Working with notable global brands like Adidas, Ring doorbell, and FootJoy1

The company has offices in Minneapolis, New York, and Portland.3

Business Model and Social Impact

Latitude operates as both a design firm and a social enterprise:

• They donate a significant portion (up to 50%) of their profits to organizations addressing extreme poverty globally12
• To date, Latitude has contributed over $7.5 million to charitable efforts supporting women, families, and poverty alleviation in over two dozen countries13

Leadership Philosophy

As CEO, Krista Carroll:

• Leads with humanity, authenticity, warmth, and dedication to excellence3
• Believes in "Purpose Elevates Talent" - using the company's mission to attract and motivate top talent35
• Emphasizes an abundance mindset and generosity in business1

Background and Education

• Bachelor of Arts in Education from the College of Saint Benedict (1996-2000)4
• Master of Arts in Education from Hamline University (2003-2005)4
• Previously worked as a teacher in the Anoka Hennepin School District4

Krista Carroll's leadership at Latitude demonstrates how businesses can successfully combine profit with purpose, using design and strategy to drive both business growth and positive social impact.