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Krista Alef
VP of Media & Strategy at LIFT Agency, Inc.
Krista Alef is a scrappy and visionary marketer with over 15 years of experience in traditional and digital media.
She excels in guiding global brands through go-to-market strategies, with a strong focus on measurable ROI and omnichannel plans.
Krista holds a BS in Advertising from Grand Valley State University and has held key positions in notable organizations such as LIFT Agency, Inc., Zimmerman Advertising, and HackerAgency.
With national and international expertise across various industries including B2B, B2C, healthcare, automotive, telecom, and technology, she is known for her strategic and analytical approach to media planning and execution.
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Location
Traverse City, Michigan, United States
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See who you know in common with Krista