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    Kris Stone

    Sr. Director Global Sports Marketing - Curry Brand / Under Armour Inc.

    Kris Stone is a key executive at Under Armour, serving as the Senior Director of Global Sports Marketing for Basketball.2 He played a crucial role in signing Stephen Curry to Under Armour in 2013, which has been a significant success for the company.14

    Stone's background includes:

    1. Former high school teammate of Jason Kidd
    2. Graduate assistant at Fresno State, where he prepared towels for Jerry Tarkanian
    3. Advertising executive at SLAM Magazine1

    At Under Armour, Stone is responsible for identifying and signing NBA athletes as endorsers.3 He has been closely involved with Stephen Curry's partnership, including:

    • Being present at the initial pitch meeting to sign Curry in 20131
    • Serving as Under Armour's point person for the Curry relationship4
    • Traveling to games and facilitating conversations between Curry and the company's product teams4

    Stone has developed a close relationship with Curry, having played over 100 rounds of golf together.4 He is known for his dedication to servicing athletes and ensuring relationships are not purely transactional.4

    Under Stone's guidance, Under Armour's Curry business approached $200 million for the 2015-16 season.4 His role extends to managing product launches and promotions related to Curry's shoe line.4

    Highlights

    Sep 17 · nicekicks.com
    Interview // Under Armour's Kris Stone Discusses Stephen Curry's MVP
    Jul 10 · Heavy.com
    Curry On List Of Athletes Receiving Most Online Abuse - Heavy.com
    How Steph Curry's Under Armour camp became an asset for the Warriors - San Francisco Chronicle
    Jun 2 · hoopshype.com
    As Under Armour makes its pitch, Kris Stone - HoopsHype
    Jun 1 · espn.com
    Steph Curry turned underdog story into cash for Under Armour - ESPN

    Related Questions

    What are some of Kris Stone's most notable achievements at Under Armour?
    How did Kris Stone's high school relationship with Jason Kidd influence his career?
    What challenges did Kris Stone face when Under Armour first entered the basketball market?
    How did Kris Stone's role evolve at Under Armour over the years?
    What strategies did Kris Stone implement to secure major basketball endorsements for Under Armour?
    Kris Stone
    Kris Stone, photo 1
    Kris Stone, photo 2
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    Location

    San Francisco, California, United States
    Location