Kris Stone

Kris Stone is a key executive at Under Armour, serving as the Senior Director of Global Sports Marketing for Basketball.2 He played a crucial role in signing Stephen Curry to Under Armour in 2013, which has been a significant success for the company.14

Stone's background includes:

1. Former high school teammate of Jason Kidd
2. Graduate assistant at Fresno State, where he prepared towels for Jerry Tarkanian
3. Advertising executive at SLAM Magazine1

At Under Armour, Stone is responsible for identifying and signing NBA athletes as endorsers.3 He has been closely involved with Stephen Curry's partnership, including:

• Being present at the initial pitch meeting to sign Curry in 20131
• Serving as Under Armour's point person for the Curry relationship4
• Traveling to games and facilitating conversations between Curry and the company's product teams4

Stone has developed a close relationship with Curry, having played over 100 rounds of golf together.4 He is known for his dedication to servicing athletes and ensuring relationships are not purely transactional.4

Under Stone's guidance, Under Armour's Curry business approached $200 million for the 2015-16 season.4 His role extends to managing product launches and promotions related to Curry's shoe line.4