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Kris Lukose
Group Product Manager at Britannia Industries Limited | Ex-Xiaomi
Professional Background
Kris Lukose is a seasoned professional with a robust background in marketing, branding, and product management, holding an impressive portfolio of roles at leading organizations in various capacities. Currently, Kris has amassed a wealth of knowledge in health innovations, brand marketing, and media solutions over several years of experience in the technology and fast-moving consumer goods (FMCG) sectors. Kris's career trajectory is a fine blend of technical expertise and strategic marketing, reflecting his adaptability and understanding of market dynamics.
Starting as a Software Engineer at Tesco HSC, Kris laid the groundwork of his career in tech, where he honed his problem-solving and analytical skills. This initial experience in the IT sector provided him with a strong foundation in understanding technology's role in business operations. Kris then transitioned into the marketing realm, where he has made significant strides in various high-impact roles.
As the Brand Manager for Sulekha Properties and NRI at Sulekha.com, Kris demonstrated strong leadership and innovation. His responsibilities included developing and managing brand strategies that propelled the company to new heights in the digital landscape. This position showcased Kris's ability to blend strategic thinking with creative execution, a skill that would become a hallmark of his career.
Kris assumed the role of Manager - Media Marketing and Brand Solutions at HT Media Ltd, where he implemented successful campaigns that enhanced brand visibility and enhanced consumer engagement. His expertise in understanding consumer behavior and market trends was pivotal during this time, allowing him to effectively align media strategies with overall business objectives.
Further advancing his career, Kris joined Xiaomi Technology as the Brand and Product Marketing Lead. At Xiaomi, he was responsible for launching innovative products in the highly competitive tech market, driving brand loyalty and consumer acceptance. Kris’s analytical approach and strategic marketing tactics helped Xiaomi carve out a significant presence in the Indian smartphone and technology segment.
Most recently, Kris served as the Group Product Manager for Health Innovations at Britannia Industries Limited, leading the charge in developing health-oriented product lines that resonate with the evolving consumer demands. In this capacity, he has harnessed his marketing background to foster innovation that aligns with current health trends, ensuring Britannia remains at the forefront of health-conscious consumer products.
Education and Achievements
Kris holds a robust academic background that complements his professional endeavors. He earned his Master of Business Administration (M.B.A.) in Marketing and Communications from MICA | The School of Ideas, one of the premier institutes for marketing and communication studies in India. His academic journey through this esteemed institution equipped him with advanced knowledge and skills in strategic marketing, consumer behavior, and communications, enhancing his ability to make informed business decisions and create meaningful brand narratives.
Moreover, Kris graduated with a Bachelor of Engineering (B.E.) in Electronics and Communications Engineering from C.M.R. Institute of Technology. This technical background has endowed him with a deep understanding of the intricate relationship between technology and business, allowing him to marry his engineering insights with marketing strategies effectively.
Kris's early education at St. Joseph's Boys' High School and St. Joseph's Pre-University College laid the foundation for his academic excellence, nurturing a passion for learning and exploration from a young age. His commitment to education and continuous learning is evident in his professional journey as he consistently seeks opportunities for growth and development.
Achievements
Throughout his career, Kris Lukose has accomplished numerous pivotal achievements, reflecting his expertise and contributions to the field of marketing and product management. Under his leadership, various teams have launched innovative marketing campaigns that not only enhanced brand recognition but also directly contributed to revenue growth. His strategic mindset and ability to work collaboratively across departments have made him a key player in every organization he has been part of.
Notably, Kris has been instrumental in developing health-focused product lines at Britannia Industries, responding to a growing consumer demand for healthier options. This initiative showcases not only his understanding of market trends but also his commitment to impacting consumer health positively.
His role in successful product launches at Xiaomi is marked by the ability to resonate with consumers on both emotional and functional levels, resulting in increased brand loyalty and traction in competitive markets. Kris’s tribute to innovation in branding has not only elevated company profiles but has also set benchmarks in the industry.
Conclusion
In conclusion, Kris Lukose is a dynamic and accomplished professional, whose journey reflects a harmonious blend of technical prowess and strategic marketing acumen. With a strong educational foundation and extensive experience across various high-impact roles, Kris has made significant contributions to each organization he has served. His forward-thinking mindset and commitment to innovation position him as a valuable asset in the landscape of marketing and product management, especially in areas that intersect with technology and health.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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